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Samuel Langhorne Clemens better known by his pen name Mark Twain , was an American author and humorist . He wrote The Adventure...
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The US government has begun shutting its non-essential services. Hundreds of thousands of workers are waking up to the news that they are ...
Marketing myopia is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt.[1][2] This paper was first published in 1960 in the Harvard Business Review, a journal of which he was an editor. Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.
The Myopic culture, Levitt postulated, would pave the way for a business to fail, due to the short-sighted mindset and illusion that a firm is in a so-called 'growth industry'. This belief leads to complacency and a loss of sight of what customers want.
source:wiki
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses orcomputer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices.[
source :Wiki
source :Wiki
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy
Read more at http://www.brainyquote.com/quotes/keywords/research.html#e7emMIudj3M1b85j.99
David Ogilvy
Read more at http://www.brainyquote.com/quotes/keywords/research.html#e7emMIudj3M1b85j.99
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French luxury house Hermesand Indian leather goods retailer Da Milanoare locked in a legal battle over the similarity of some of the latter's handbags to Hermes' Birkin range.
Hermes has got an injunction order from the Delhi High Court to stop Da Milano from selling handbags "identical in shape and design" to the popular Birkin range. The Indian firm has, however, denied the charge and sought vacation of the ex parte order of injunction. Its lawyer claims there is no similarity between its handbag, priced at Rs 10,000, and Birkin, priced upwards of Rs 6.5 lakh, and that Hermes initiated the action out of "business jealousy and rivalry".
Whoever proves right in this case, the bigger picture is that counterfeit, fake and imitation luxury products are increasingly bothering the likes of Hermes, Louis Vuitton (LV), Dior,Gucci and Burberry in the country.
And, despite a marked jump in the number of litigation, experts say the counterfeit market for luxury products is growing twice as fast as the luxury market in India, as new distribution channels such as online portals help such products reach a huge pool of consumers.
Luxury Brands Taking on Fakes
"Despite all efforts to check the sale of counterfeit products in India, estimates suggest that the counterfeit market for luxury products is growing at about 40% per annum, i.e., twice the growth of genuine luxury products," says Diljeet Titus, founding partner at law firm Titus & Co.
Many luxury brands now look to take on fakes and look-alikes at least from organised local players.
Titus says the erstwhile Indian franchisee of his client Monnalisa counterfeited and sold the Italian fashion brand's products even after the termination of the franchise.
Law firm Anand & Anand, which represents Hermes in the case against Da Milano, is fighting another case on behalf of French brand Louis Vuitton against a little-known retailer, which is allegedly selling "counterfeit products" it bought from an auction held by Customs authorities.
Pravin Anand, managing partner at Anand & Anand, says the growth of counterfeit business is directly proportional to the amount of fear brands are able to generate in the minds of the perpetrators. His clients also include Cartier, Chanel, Prada, Burberry, Christian Dior andMont Blanc.
Popular brands such as Gucci, Police, Louis Vuitton (mainly purses), Bvlgari diamonds, Rolex watches and Prada dresses are counterfeited and sold widely in India. Many such products come from China. That's not all - one can find luxury brands even in product categories not manufactured by the original brands. One such example is Harley Davidson deodorants.
"A Mumbai-based company was selling Harley Davidson deodorants across India not only to wholesalers but also in modern retail, which gave an impression to consumers that the products were genuine," says Rajan Narula, managing partner at Intellectual Property Attorneys, a Gurgaon-based law firm that took up the iconic motorcycle maker's case. It also helped Burberry in tracking down and conducting raids at outlets selling fakes in places like Chennai.
Not just foreign brands, expensive Indian designer wear too is being copied, mass produced and sold at price points and quality much lower than the originals.
Kimaya, a multi-brand retail chain that sells designer wear across India, has also filed a case against Kolkata-based retailer 'Simaya', which sells copies of its designer wear. "It is a clear case of plagiarism," Pradeep Hirani, chairman of Kimaya Fashions Pvt Ltd, says.
Counterfeiters use new channels such as electronic-retailing to effectively sell their ware to a wide audience.
ET made a phone call to one such website that offered an LV belt for Rs 2,000, Hermes belt for Rs 5,000 and bags from Gucci, Prada and Coach for Rs 2,500, besides watches like Rolex and Rado - all at fraction of the cost of genuine products. "Do not bother about the quality as we have lots of happy repeat customers from Delhi and Mumbai," the salesman said, without disclosing his name or the address of the company.
source : economic times.com
Hermes has got an injunction order from the Delhi High Court to stop Da Milano from selling handbags "identical in shape and design" to the popular Birkin range. The Indian firm has, however, denied the charge and sought vacation of the ex parte order of injunction. Its lawyer claims there is no similarity between its handbag, priced at Rs 10,000, and Birkin, priced upwards of Rs 6.5 lakh, and that Hermes initiated the action out of "business jealousy and rivalry".
Whoever proves right in this case, the bigger picture is that counterfeit, fake and imitation luxury products are increasingly bothering the likes of Hermes, Louis Vuitton (LV), Dior,Gucci and Burberry in the country.
And, despite a marked jump in the number of litigation, experts say the counterfeit market for luxury products is growing twice as fast as the luxury market in India, as new distribution channels such as online portals help such products reach a huge pool of consumers.
Luxury Brands Taking on Fakes
"Despite all efforts to check the sale of counterfeit products in India, estimates suggest that the counterfeit market for luxury products is growing at about 40% per annum, i.e., twice the growth of genuine luxury products," says Diljeet Titus, founding partner at law firm Titus & Co.
Many luxury brands now look to take on fakes and look-alikes at least from organised local players.
Titus says the erstwhile Indian franchisee of his client Monnalisa counterfeited and sold the Italian fashion brand's products even after the termination of the franchise.
Law firm Anand & Anand, which represents Hermes in the case against Da Milano, is fighting another case on behalf of French brand Louis Vuitton against a little-known retailer, which is allegedly selling "counterfeit products" it bought from an auction held by Customs authorities.
Pravin Anand, managing partner at Anand & Anand, says the growth of counterfeit business is directly proportional to the amount of fear brands are able to generate in the minds of the perpetrators. His clients also include Cartier, Chanel, Prada, Burberry, Christian Dior andMont Blanc.
Popular brands such as Gucci, Police, Louis Vuitton (mainly purses), Bvlgari diamonds, Rolex watches and Prada dresses are counterfeited and sold widely in India. Many such products come from China. That's not all - one can find luxury brands even in product categories not manufactured by the original brands. One such example is Harley Davidson deodorants.
"A Mumbai-based company was selling Harley Davidson deodorants across India not only to wholesalers but also in modern retail, which gave an impression to consumers that the products were genuine," says Rajan Narula, managing partner at Intellectual Property Attorneys, a Gurgaon-based law firm that took up the iconic motorcycle maker's case. It also helped Burberry in tracking down and conducting raids at outlets selling fakes in places like Chennai.
Not just foreign brands, expensive Indian designer wear too is being copied, mass produced and sold at price points and quality much lower than the originals.
Kimaya, a multi-brand retail chain that sells designer wear across India, has also filed a case against Kolkata-based retailer 'Simaya', which sells copies of its designer wear. "It is a clear case of plagiarism," Pradeep Hirani, chairman of Kimaya Fashions Pvt Ltd, says.
Counterfeiters use new channels such as electronic-retailing to effectively sell their ware to a wide audience.
ET made a phone call to one such website that offered an LV belt for Rs 2,000, Hermes belt for Rs 5,000 and bags from Gucci, Prada and Coach for Rs 2,500, besides watches like Rolex and Rado - all at fraction of the cost of genuine products. "Do not bother about the quality as we have lots of happy repeat customers from Delhi and Mumbai," the salesman said, without disclosing his name or the address of the company.
source : economic times.com
Power analysis can be used to calculate the minimum sample size required so that one can be reasonably likely to detect an effect of a given size. Power analysis can also be used to calculate the minimum effect size that is likely to be detected in a study using a given sample size. In addition, the concept of power is used to make comparisons between different statistical testing procedures: for example, between a parametric and a nonparametric test of the same hypothesis.
Source wiki
G POWER is a free tool for power statistics
A method to defend your sample size
Source wiki
G POWER is a free tool for power statistics
A method to defend your sample size
Hindsight bias – the inclination to see past events as being predictable; also called the "I-knew-it-all-along" effect.
source wiki
Framing effect – drawing different conclusions from the same information, depending on how or by whom that information is presented.
souce - wiki
Mayo is known as the founder of the Human Relations Movement, and was known for his research including the Hawthorne Studies and his book The Human Problems of an Industrialized Civilization (1933). The research he conducted under the Hawthorne Studies of the 1930s showed the importance of groups in affecting the behavior of individuals at work. Mayo's employees, Roethlisberger and Dickson, conducted the practical experiments. This enabled him to make certain deductions about how managers should behave. He carried out a number of investigations to look at ways of improving productivity, for example changing lighting conditions in the workplace. What he found however was that work satisfaction depended to a large extent on the informal social pattern of the work group. Where norms of cooperation and higher output were established because of a feeling of importance, physical conditions or financial incentives had little motivational value. People will form work groups and this can be used by management to benefit the organization.
He concluded that people's work performance is dependent on both social issues and job content. He suggested a tension between workers' 'logic of sentiment' and managers' 'logic of cost and efficiency' which could lead to conflict within organizations.