Wednesday, 28 August 2013
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy
Read more at http://www.brainyquote.com/quotes/keywords/research.html#e7emMIudj3M1b85j.99
David Ogilvy
Read more at http://www.brainyquote.com/quotes/keywords/research.html#e7emMIudj3M1b85j.99
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